Saving the Best For the Last?
Sensing a debacle in the upcoming polls, Congress is leaving no stone unturned to salvage whatever they can ahead of the LS polls. With 120 million new voters in the fray, it is targeting the youth through its time-tested marketing strategy of segmentation. The party alone accounts for 70% of the total election publicity spending of all parties, at Rs 700 crores. Shunning political niceties, the party is looking to field more young candidates in the LS polls.
In states like Odisha, West Bengal, Haryana and Kerala, the party is installing ‘tough’ young guns.
Vice-president Rahul Gandhi has been vociferous than ever before. Women empowerment seems to be the party’s key election propaganda. Gandhi made it clear that the party wants to bring more women forward in the election process.
He said: “We want to use your strength in the progress of this country. We want to open doors for women, doors of schools, hospitals and Parliament, as without you, there is no progress.” He also went on to say that the opposition party does not respect women and their ‘ideological sangathan’ doesn’t have a place for them.
In a similar vein, Sonia Gandhi, who was in Kerala for a state-level Congress convention, launched a scathing attack on BJP, calling its ideology ‘irrelevant’. She urged party workers to gear up for a ‘grim’ electoral battle and said her party stood for ideals like secularism, unity in diversity and democratic polity.
Congress has its work cut out. It has numerous factors working against it and the ongoing Telangana issue is sure to bugbear ahead of the LS polls.