Modi Got 7.5 Times More News Coverage than Rahul

BJP’s prime ministerial candidate Narendra Modi got majority of the prime time coverage in national news channels between March and April, according to a study conducted by CMS Media Lab, a non-profit research organisation. He received 2575 minutes of prime time coverage, 33.21% or one-third of the total time. Despite extensive campaigning Rahul lost out to Kejriwal, coming third in the list. Modi received nearly 7.5 times more coverage than Rahul.

The study was based on analysis of five national television channels - AajTak, ABP News, Zee News, NDTV 24×7 and CNN IBN - during 8-10 pm.

In terms of party-wise coverage, BJP took the top slot, ahead of Congress by 10 percentage points. The study also reveals how news channels gave less coverage to issue-based topics, and focused on personality and party centric coverage. The news coverage was also not reflective of the regional issues and had ignored many states of the country.  Most of the regional leaders got less than 1% of total coverage.

The top 3 issues/subjects were leader personality, party affairs and satire/comic. Clearly, the leaders were given more prominence and prime time coverage than their respective parties. Interestingly, issues like public policy, governance, development got only 6.37% of total coverage.

  • Deepa

    sad reality of how money is ruling the media world. The more black chow you have the more you are seen! Also a worry what the media does with the black chow that they get!

  • James

    Very sad situation in India, the media betrayed it’s viewers and its duty to inform and rather became a front for the BJP. Every time the TV is on on every damn channel all you see is Modi, I’m glad this study was done but it will be ignored. India under Modi will enter another BJP indused dark age, I hope the idiots voting for him enjoy the consequences.

    The smart people have voted for Kejriwal but smart people are rare in this world.

    • Sundar Asokan

      Fools are also rare

    • 99percentersoftheworld

      I fully agree. Even the statistics shown here only partially true. The media coverage for Modi & BJP was so domineering. Even the coverage given to all other parties put together was almost totally focusing on their negatives. Was specially disappointed with the coverage of some of the so called elite English channels and the overtly partisan attitude of the star anchors doing the road shows. The campaigning has ended, polls have been conducted, does anyone know what is the so called Gujarat Model? I hope for the sake of India it turns out to be better than what many fear.

    • satyavallabh

      If people voting for Modi are idiots then I wish the country to be full of idiots rather than the smart ones for the sake of strong & working India. As the CM of a state he protests against the central ministers on the streets instead of fulfilling the responsibility entrusted upon him by people by way of proper governance. Here, he had at least central ministers to protest against but if he becomes PM, against whom and where shall he protest-against UN officials on the streets of foreign countries and again after escaping which elections shall he fight?
      satyavallabh

    • susheel melasthan

      You bunch nitwits! When Modi wins media is a front for him. Most of news on Modi over the past 6-8 months is “he is divisive”, “bad for India”, “responsible for riots”. Have you forgotten what “The Economist” put out? Besides, numnuts like Rajdeep, Barkha, Rahul, Karan, Arnab are probably swimming in money for berating and trying to look Modi bad.
      But India is smarter, smart people may have voted for Kejriwal and they may win 3 – 4 seats; but smarter people have voted for Modi and he will get majority.

      So Garv se kaho, Vijayee hai NaMo!

    • Sunil Kololgi

      NorthEastWestSouth (NEWS)
      News informs. The Gandhis are well know for decades. While Modi is someone new and interesting. Its no discrimination that Modi got maximum coverage. Now we have to see how much progress there is & how well Pakistani terrorists are controlled without risking nuclear war.

  • N.rao

    Try this time Mr.Modi. Mr. Kehjiriwal is a run away politician. Mr.Modi is a proven success. All other options are useless.

  • vanthia thevan

    What is the percentage of negative publicity given in this coverage? Media has portrayed Modi / BJP only in negative all these years. For them, anything relating to Hindus is not secular and Modi is a Fascist. Why this sudden change of mind? Did it finally dawn on them that country’s future is in dedication and hardwork and not scams and whole sale looting? Or as many would believe BJP and Modi bought the media over? In that case will all agree that they were the paid agents of congress before? And what kind of crap is that “smart people voted for Kejriwal”? Not even a village moron will touch him with a 10 foot barge pole. Kejriwal is just a communist who never did anything useful in his entire life. he conned the government as a income tas employee, conned the public using his NGOs, lived on foreign dole all his life and preaches honesty that is completely missing in his character!

  • Rajgopal

    Modi was conveying that many more sensible things to the nation as against the attempt of the Gandhis to make it emotional. He worked that much harder too.

  • Rajgopal

    BJP and more so Mr. Modi have been at the receiving and abusive end of the media for over a decade. It is what BJP and Modi did that got them visibility. All this despite the attempts of some channels to portray them in bad light. All the other parties ganged up against Mr. Modi and the BJP to helped this. They had nothing else to talk except heap abuses, often with falsehood.

  • the one

    most of it was negative..

  • PeaceMan

    Why not after all Modi’s BJP spent Rs. 5000 crores on his publicity. Can anyone question him where did he get this money?

  • PeaceMan

    What Modi has except Gujrat riots? These riots and killings innocents made him PM today. Lets see how he can succeed building our nation. He will never ever.

  • surendra

    had Rahul got more coverage BJP would have got more seats.
    (remember arnab interview)

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